Toyota AYGO

The Bottom line

AYGO is a hip, colorful, young city car. To strengthen its young image and raise awareness, we created a campaign that included the use of diverse tools and media that led to a landing page. We used several creative solutions, making the materials accessible to the target audience via social networks (stories and carousels), as well as advanced Google tools that enable the receipt of extensive visual data about the car without leaving the light box; and the smart display of banners in the relevant media.